Social Network Emotional Marketing Influence Model of Consumers’ Purchase Behavior

With the deepening application of Internet technology, social network emotional marketing has become a new way sustainability marketing. However, most existing research belongs to field qualitative research, and there is lack data analysis empirical between consumers’ purchase behavior. In this paper, firstly influencing factors behavior are extracted from massive set, Delphi method adopted interview experts revise improve factors. Then, model simulating influence on purchasing constructed. The proposed explores mechanism through trust, attachment other psychological perspective emotion. Finally, questionnaire used obtain survey data, statistical methods analyze relevant so as verify correctness related hypothesis.